Regardless of the size or type of your business, you’ve probably already spent countless hours and dollars setting up and building your company. While a business may be doing well now, it is important to take the right steps to prepare for the moment when things start to slow down or level out.
Now is a wonderful time to invest in smart digital marketing for your company, if you haven’t already.
Why Invest in Digital Marketing?
For a variety of reasons, deciding whether or not to invest in digital marketing can be tough for small and/or home business owners. You probably don’t have a lot of money to spend on anything other than office supplies, employees, and/or inventory, let alone digital marketing and advertising services.
Plus, many small businesses don’t feel like they need it, and they won’t benefit from implementing a digital marketing strategy. However, the reality remains that failing to invest in digital marketing is a significant error if you want to expand your business in today’s digital environment. Plus, by investing the necessary time, effort, and upfront investment in developing a results-based digital marketing strategy right from the start, you can save a significant amount of money in the long run.
So, here are some good reasons to invest in strategic digital marketing:
Documenting the strategy leads to a higher level of success.
“Marketers who document strategy are 538 percent more likely to report success than those who don’t,” according to the Marketing Strategy Status Report.” According to research, persons who make objectives are considerably more likely to achieve them than those who do not.
Without defining what success looks like to you, it will be nearly impossible to know if you’ve achieved it. By simply writing down your specific goals, metrics, and timelines, you’ll have a much better chance of achieving success.
Seeing your goals and ideal results on paper (or on your digital screen) not only helps you to be held accountable for achieving those goals, but you can also use documented information as a reminder and/or inspiration during tough times.
Your website sells 24 hours a day, seven days a week, and 365 days a year.
Many businesses invest in employees to market the items and services they sell, which can quickly increase in value. While you may still need to spend money on marketing and selling your company, your sales and marketing activities would undoubtedly benefit from having a well-designed and user-friendly website.
Consider this scenario: you pay an employee X dollars per hour per year to sell and/or promote your products or services. They work roughly 8 hours a day, 5 days a week, and occasionally get paid time off / free time, depending on if you can afford to provide any bonuses to your employees/contractors. But what if your sales team isn’t available?
This is where a strong online presence becomes critical to the success of your business. Your website should answer questions about pricing, availability, and/or characteristics of the products/services you sell, and the ability to shop online at any time. If customers can’t connect with a real person from your business, they’ll expect your website to fill the gap.
If you don’t have a website or strong digital presence, your customers will likely go elsewhere to make a purchase. You cannot successfully grow your business by losing customers to the competition.
Mobile users can access your business from anywhere, anytime.
The way we buy everything from real goods to services and memberships is changing thanks to mobile users. They look for solutions to their problems when and where it is convenient for them, what can happen at work, on the train, on a park bench, in a cafe, etc.
And they are not only looking for products and services that they already know about; they also discover new products through mobile search. “51 percent of smartphone users have discovered a new brand or product by searching on their smartphone,” according to Google, the king of search engines.
If you don’t make a conscious effort to get your business to appear in search on mobile devices, you are missing out on a large percentage of potential customers. “Mobile digital media use times in the US are now much higher – 51 percent compared to desktop computers (42 percent),” according to a new survey published by Smart Insights. The bid scale has changed and you need a mobile strategy to catch up.
Are you ready to grow your business?
Simply put, there is far more reason to invest in strategic digital marketing than there is no reason. An excellent digital marketing company will work with you to meet your unique business needs and your budget. If you’ve been thinking about investing in strategic digital marketing, now is the time to start. Before long, you may have no choice.